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The company has undergone severe changes in last few years; it has merged its business with Dragonair and Air China. To retain the effective management and strong profitability of the company, certain change management tools has to be used. Few of them are discussed below: Force field analysis would be an appropriate change management tool [...]
There are several change management theories that could be applied in the practical organisational scenario in order to explain various changes that take place in the organisations. Force field theory, Balanced Scorecard, Brainstorming etc. According to force field theory there are two distinct forces like driving forces and restraining forces that cause the change. If [...]
During the phase of economical slowdown in 2008-09, the aviation industry suffered huge losses and performance of this sector declined drastically. But as the recession phase is almost over and China has emerged the fastest growing economy, performance of Cathay Pacific is anticipated to improve. Even the government of China has taken many steps to [...]
Cathay Pacific has announced that it will provide direct flight to Milan on first week of December 2009. As per the company this will assist them to strengthen their position in international market by capturing growing number of passengers to Italy, the world renowned fashion centre of the world. The direct flight service will be [...]
As per the company’s interim financial report till June 30th, 2009 financial position of the company has improved as it has registered profit of HK$ 812 million, earning per share increased by 39.9 percent and growth in dividend is 100 percent. There is an expectation that in coming years financial condition of the company will [...]
As said by the management in the annual report 2008, the cargo revenue is quite weak and on the same time revenue from passengers ran low due to weak YCL yield. Turnover of the company got negatively affected by weak currencies and reduction in economic slowdown in the major developed nations. Though the fuel prices [...]
Though the company had a loss, still its revenue rose by 17.2 percent, passenger numbers increased by 7.3 percent and seat capacity enhanced by 12.7 percent. Therefore, over all the company’s ability to handle the growing volume of passengers was applaud able. In the year, 2008 the company’s borrowing rose to 10.8 percent where as [...]
The company Cathay Pacific has a strong financial background which was one of its strong points. On considering the financial statement published by the company 2008’s annual report it can be seen clearly that it has a loss of HK$(8,558) million. Company’s return on capital employed dropped by 11.3 percent as compared to 2007’s performance. [...]
Expansion phase of Cathay Pacific continued in 90’s and the company acquired many new flights by investing US $9 billion. This made Cathay Pacific the owner of youngest fleet in Hong Kong. With passage of time the company introduced many changes for betterment of the offered services and by the end of 2002, cargo contributed [...]
Cathy Pacific is a flagship company in Hong Kong which was founded by American Roy C. Farrell and Australian Sydney H. de Kantzow in the year 1946. In its early days it was passenger flight that provides its service to Singapore, Bangkok, Shanghai and Manila. In the year 1948 Butterfield & Swire, one of the [...]
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